Managing customer details, tracking sales, and following up with potential clients can become difficult as a business grows. Bigin by Zoho is a customer relationship management (CRM) platform designed specifically for small businesses that want to organize their sales activities and customer relationships.
From managing leads and deals to automating workflows and using AI-powered assistants, Bigin offers tools to simplify everyday business operations. But is it worth using? Let’s explore its features, pricing, and benefits.
What Is Bigin?
Bigin is a pipeline-focused CRM platform developed by Zoho. It helps small businesses manage contacts, companies, sales opportunities, customer interactions, and business activities in one place.
Unlike complex enterprise CRM systems, Bigin focuses on providing essential sales and customer management tools through a relatively simple interface.
What Can You Do With Bigin?
Contact and Lead Management
Bigin allows users to organize customer information, leads, companies, and sales opportunities. Businesses can maintain customer records and track their interactions throughout the sales process.
Sales Pipeline Management
Users can create customizable sales pipelines with different stages to monitor opportunities. Kanban-style views make it easier to understand deal progress and identify customers who need follow-ups.
Workflow Automation
Bigin helps automate repetitive sales activities using workflow rules, triggers, and scheduled actions. Businesses can automatically assign tasks, update records, and send notifications based on specific conditions.
Zia AI Assistant
Bigin includes AI-powered features such as Writing Assistant, Reply Assistant, Smart Summaries, CrossSell Genie, and Churn Analyzer on eligible plans. These tools help users draft emails, summarize customer records, identify sales opportunities, and understand lost deals.
Calling and Communication
Bigin supports business calling, call logging, and third-party telephony integrations. It also provides email and WhatsApp Business integration on eligible plans, helping teams manage customer communication.
Appointments and Online Forms
Users can create appointment booking pages and web forms to collect customer information and schedule meetings. These tools help businesses capture leads directly from their websites.
Reports and Analytics
Bigin provides dashboards, charts, KPIs, and sales reports that help businesses monitor performance, track activities, and understand their sales pipelines.
Bigin Pricing
Bigin offers four main subscription options: Free, Express, Premier, and Bigin 360.
- Free — $0: Includes one user, 500 records, one sales pipeline, and three automations.
- Express — $7/user/month: Billed annually, or $9/user/month with monthly billing. Includes three team pipelines, 50,000 records, 30 automations, and email and WhatsApp integrations.
- Premier — $12/user/month: Billed annually, or $15/user/month monthly. Includes five team pipelines, 100,000 records, advanced automation, multiple currencies, and eligible Zia AI features with 1,000 monthly AI credits.
- Bigin 360 — $18/user/month: Billed annually, or $21/user/month monthly. Includes 15 team pipelines, one million records, 100 advanced automations, and 3,000 monthly AI credits.
Is Bigin Easy to Use?
Bigin is designed to make CRM management accessible to small businesses. Users can import customer information, organize sales pipelines, create tasks, and manage follow-ups through a centralized dashboard.
Its mobile applications also allow users to manage contacts, activities, and customer information while working remotely.
However, businesses with complicated sales processes may need time to customize pipelines, workflows, and integrations according to their requirements.
Bigin Pros and Cons
Pros
- Simple CRM designed for small businesses
- Contact and lead management
- Customizable sales pipelines
- Workflow automation
- Zia AI-powered assistance on eligible plans
- Email and WhatsApp Business integration
- Calling and third-party telephony integrations
- Mobile apps for business management
- Free plan available
Cons
- Free plan supports only one user
- Advanced automation requires higher-tier plans
- AI credits are limited on eligible subscriptions
- Some integrations and features vary by region
- Businesses with complex CRM needs may require a more advanced platform
Who Is Bigin Best For?
Bigin is particularly useful for small businesses, startups, freelancers, sales teams, consultants, and growing service-based companies.
It can help businesses organize customer details, track leads, manage sales opportunities, automate follow-ups, and maintain better relationships with customers.
Is Bigin Worth It?
Bigin is worth considering if you need an affordable and straightforward CRM for managing customers and sales activities. Its pipeline management, automation, communication tools, and AI features make it useful for businesses that want to move away from spreadsheets.
The free plan is a good starting point for individuals, while Express and Premier offer more functionality for growing teams. Bigin 360 is designed for businesses requiring higher limits and advanced capabilities.
Final Verdict
Bigin is a practical CRM solution for small businesses that want to organize sales activities, manage customer relationships, and automate repetitive tasks. Its simple interface, affordable subscription options, sales pipelines, and Zia AI features make it worth exploring.
If you’re looking for a CRM without the complexity of a large enterprise platform, Bigin is a strong option to consider.
Frequently Asked Questions
What is Bigin used for?
Bigin is used for customer relationship management, lead tracking, sales pipeline management, workflow automation, and customer communication.
Is Bigin free to use?
Yes. Bigin offers a free plan for one user with 500 records, one pipeline, and three automations.
Does Bigin have AI features?
Yes. Bigin offers Zia-powered features such as Writing Assistant, Reply Assistant, Smart Summaries, CrossSell Genie, and Churn Analyzer on eligible plans.
Can Bigin integrate with WhatsApp?
Yes. WhatsApp Business integration is available on eligible paid plans, including Express and higher editions.
Is Bigin suitable for small businesses?
Yes. Bigin is specifically designed for small businesses that need an easy-to-use CRM to manage contacts, leads, sales pipelines, and follow-ups.
Can I use Bigin on mobile?
Yes. Bigin offers mobile applications for iOS and Android, allowing users to manage customer information and business activities while on the go.
