Generating quality property leads, managing customer relationships, and following up with potential buyers and sellers can be challenging for real estate professionals.
CINC aims to simplify these activities with an all-in-one real estate lead generation and CRM platform. It combines lead generation, IDX websites, customer management, marketing automation, and AI-powered communication tools to help real estate businesses turn enquiries into clients.
But is CINC worth using for real estate agents and teams? Let’s explore its features, pricing, advantages, and limitations.
What Is CINC?
CINC, also known as Commissions Inc., is a real estate technology platform designed to help agents, brokers, and real estate teams generate, manage, nurture, and convert property leads.
It provides a combination of CRM software, consumer property-search websites, digital advertising solutions, lead management, and automated follow-up tools.
The platform is designed to support the complete real estate sales process, from capturing potential buyers and sellers to maintaining relationships and closing transactions.
What Can You Do With CINC?
Real Estate Lead Generation and IDX Websites
CINC provides optimized IDX websites that allow visitors to search property listings and connect with real estate agents.
Its lead generation solutions use Google, Facebook, and Instagram advertising to attract potential buyers and sellers. These enquiries can then enter the CINC CRM for further follow-up.
CRM and Contact Management
CINC includes a centralized CRM that helps agents organize leads, manage customer information, track interactions, and monitor opportunities.
Its mobile applications, including CINC Agent and Etta, allow real estate professionals to access contacts, respond to enquiries, and manage their business while away from the office.
Marketing Automation and Communication
CINC offers automated email campaigns, text messaging, video messaging, lead routing, and follow-up workflows through its AutoTracks feature.
These tools help agents maintain communication with potential buyers and sellers without manually managing every interaction.
AI Agents and Sales Conversion
CINC AI provides 24/7 text-based conversational support that can respond to new prospects and help nurture leads.
The platform also includes communication tools, calling capabilities, Seller Suite landing pages, and the PROLINC referral network to support sales conversion and business growth.
CINC Pricing
CINC does not publicly display fixed subscription prices. Instead, it offers customized pricing based on the size and requirements of the real estate business.
Its official website lists four main solutions:
- Solo: Designed for one real estate agent who wants to generate and manage leads independently.
- Ramp: Designed for growing teams with up to four users.
- Pro: Designed for larger teams with up to 49 users.
- Select: Designed for multi-location teams and organizations with 50 or more users.
Since the main subscription prices are customized, businesses should request a demo and quotation to understand the complete costs, advertising requirements, and included services.
Is CINC Easy to Use?
CINC brings lead generation, customer information, communication, and follow-up activities into one centralized platform.
Its CRM dashboard, mobile applications, IDX website, and automated workflows help agents manage their daily activities more efficiently.
However, setting up advertising campaigns, lead routing, CRM workflows, and integrations may require initial configuration. New users may also benefit from the training and onboarding support provided by CINC.
Pros and Cons of CINC
Pros
- Real estate-focused CRM platform.
- Lead generation through Google and social media advertising.
- Managed IDX consumer websites.
- Centralized contact and lead management.
- Automated email and text follow-ups.
- CINC AI conversational capabilities.
- Mobile apps for agents and consumers.
- Lead routing and team management.
- Training and customer support.
Cons
- Subscription pricing is not publicly available.
- Additional features may increase overall costs.
- Advertising and lead generation require careful budgeting.
- Initial setup can take time.
- Primarily designed for real estate businesses.
Who Is CINC Best For?
CINC is suitable for independent real estate agents, brokers, growing property teams, and multi-location real estate businesses.
It is particularly useful for professionals who want to generate buyer and seller leads, manage property enquiries, automate follow-ups, and improve their conversion process.
Is CINC Worth It?
CINC is worth considering for real estate businesses that need more than a basic CRM system. Its combination of lead generation, IDX websites, automated marketing, CRM tools, and AI communication makes it a comprehensive solution for managing property leads.
However, businesses should carefully evaluate subscription costs, advertising budgets, and team requirements before choosing a package.
Final Verdict
CINC offers an integrated real estate platform that helps agents and brokers manage lead generation, customer relationships, marketing, and sales conversion.
Its CRM, IDX websites, automated follow-ups, mobile applications, and AI capabilities make it a useful option for real estate professionals looking to grow their businesses.
Although customized pricing requires a sales consultation, CINC is worth exploring for teams that want to generate more opportunities and manage their property leads more effectively.
Frequently Asked Questions
What is CINC used for?
CINC is used for real estate lead generation, CRM, property-search websites, marketing automation, customer communication, and sales conversion.
Who can use CINC?
Independent real estate agents, brokers, property teams, and multi-location real estate organizations can use CINC.
Does CINC provide real estate websites?
Yes. CINC offers IDX-powered consumer websites that allow visitors to search property listings and submit enquiries.
How much does CINC cost?
CINC uses customized pricing. Businesses need to request a demo and quotation to learn the subscription cost.
Does CINC offer AI features?
Yes. CINC AI provides 24/7 text-based conversational intelligence to engage prospects and support lead conversion.
Does CINC offer automated follow-ups?
Yes. Its AutoTracks feature helps automate email campaigns, messages, lead nurturing, and other follow-up activities.
